Configure and reuse organization and local business details in IM Base.

Overview

Business Information stores the organization and local business details used throughout an IM Base project. Developers configure these values during site setup so the theme can reuse them in structured data, theme templates, and Business Information shortcodes.

Organization and LocalBusiness are configured separately because they support different information. Organization includes identity and contact details such as its name, image, URL, telephone number, email address, postal code, and address. LocalBusiness includes comparable details, together with opening hours and price range. Both sets of values are available through the theme’s business information data.

Organization

The Organization section stores the organization name, image, URL, phone number, email address, postal code, and address. Values are saved in the imb_theme_settings option under structured_data.organization; the selected image is stored as a Media Library attachment ID in logo_id. Text, URL, email, and image values are sanitized when the settings are saved.

IM Base uses these values in Organization structured data when an organization name is set. The generated data can include the name, URL, selected image, phone number, postal code and address, and configured social profile URLs. The saved values are also available to theme templates and the shortcode, including keys such as name, image_url, url, telephone, email, postal_code, and address.

Local Business

Configure Local business details under IM Base > Business Information. The available fields are Store name, Image, URL, Phone, Email, Postal code, Address, Opening hours, and Price range. Opening hours accepts text such as “Mo-Fr 09:00-18:00”; IM Base does not define a separate format for Price range.

Saved values can be retrieved with the Business Information shortcodes, such as and , and are available to theme templates. When a Store name is saved, IM Base generates LocalBusiness structured data. It includes the configured URL, image, phone, address, opening hours, and price range when those values are present, as well as configured social profile URLs.

Shortcodes and Theme Access

Use and in page or post content to output saved business information. Organization supports name, image_url, url, telephone, email, postal_code, and address. LocalBusiness supports those keys plus opening_hours and price_range. Unsupported keys return an empty value. Image values use the saved full-size attachment URL, URLs are escaped as URLs, and addresses preserve line breaks.

Theme code can retrieve the saved values with imb_get_business_info(). The helper returns the organization and local_business data, along with SNS settings, from the theme configuration. The current Header 2 template uses the LocalBusiness email value for its Contact Us mail link.

Structured Data

When IM Base SEO output is enabled, Organization structured data is added when the saved Organization name is not empty. It includes the name and, when available, the saved URL, logo image, telephone number, postal code and address, plus configured SNS profile URLs as sameAs. The saved email address is not included in this structured data.

When IM Base SEO output is enabled, LocalBusiness structured data is added when the saved LocalBusiness name is not empty. It includes the name and, when available, the saved URL, image, telephone number, postal code and address, opening hours, price range, and configured SNS profile URLs as sameAs. Its generated type is LocalBusiness; the saved email address is not included. Both entries can be generated when both names are saved.